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This year, Kidscreen invited us to share insights on Generation Alpha viewers (preschoolers and early elementary kids) with producers, creat

Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diaper

Need to get up to speed on Gen Z?  Download our free guide here.

This May, the very first Generation Z kids will finish college and enter the workforce. Born in 1995 or later and clocking in at over 25% of

"Hello, it's me. I was wondering if after all these years you'd like to meet to go over everything." I am sure you are familar with these words as this song has been played almost 640 million times on Spotify. You might also relate to these words when you are trying to engage your audience on social media - as if you are talking to people who are not there anymore. ;) This year, you might have decided that you will revamp your social media efforts. You will be more active on

Redefining my attitude towards the new year, and the research reports on TV and entertainment reflects that 2017 will be the year of superhe