4 Things My Toddler Taught Me About Customer Segment Mapping
At three years old my toddler is completely obsessed with Star Wars, despite his limited exposure to the actual films. He runs around all day with his lightsaber and asks the librarian to call him Luke Skywalker. I’ll admit that we’ve encouraged this behavior, because it’s totally adorable. But it also means that if we contradict him — say, correct his name at the doctor’s office so they can pull up his records, or suggest he play with his trains because Daddy’s on the pho