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This year, Kidscreen invited us to share insights on Generation Alpha viewers (preschoolers and early elementary kids) with producers, creat

We spent the weekend at New York Toy Fair, meeting with awesome toy companies and scouring the show for the latest and greatest in toy innov

Let me get my credentials out of the way: for a decade I worked in kids' tv and film for the biggest entertainment family brand the worl

Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diaper

Need to get up to speed on Gen Z?  Download our free guide here.

"Hello, it's me. I was wondering if after all these years you'd like to meet to go over everything." I am sure you are familar with these words as this song has been played almost 640 million times on Spotify. You might also relate to these words when you are trying to engage your audience on social media - as if you are talking to people who are not there anymore. ;) This year, you might have decided that you will revamp your social media efforts. You will be more active on

Dear creative community: I see you out there, making your groundbreaking, inspiring, amazing stuff. And breaking your bank accounts doing it

Last week we had a very special meeting with Don and Mike Oriolo at Felix the Cat Productions studio. We LOVE meeting our clients in person.

At three years old my toddler is completely obsessed with Star Wars, despite his limited exposure to the actual films. He runs around all day with his lightsaber and asks the librarian to call him Luke Skywalker. I’ll admit that we’ve encouraged this behavior, because it’s totally adorable. But it also means that if we contradict him — say, correct his name at the doctor’s office so they can pull up his records, or suggest he play with his trains because Daddy’s on the pho