The Gen Alpha Cheat Sheet
This year, Kidscreen invited us to share insights on Generation Alpha viewers (preschoolers and early elementary kids) with producers, creat
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Unboxing the 2018 Toy Trends
We spent the weekend at New York Toy Fair, meeting with awesome toy companies and scouring the show for the latest and greatest in toy innov
How to craft a kids' tv pitch the studios actually want to hear
Let me get my credentials out of the way: for a decade I worked in kids' tv and film for the biggest entertainment family brand the worl
We <3 Gen Z!
Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diaper
Announcing: The Gen Z Cheat Sheet
Need to get up to speed on Gen Z? Download our free guide here.
How Adele Songs Can Help You Set Your Social Media Strategy in 2017 (and Forever)
"Hello, it's me. I was wondering if after all these years you'd like to meet to go over everything." I am sure you are familar with these...
Sell Your Stuff, Not Your Soul
Dear creative community: I see you out there, making your groundbreaking, inspiring, amazing stuff. And breaking your bank accounts doing it
The Secret to Creating a Timeless Icon
Last week we had a very special meeting with Don and Mike Oriolo at Felix the Cat Productions studio. We LOVE meeting our clients in person.
4 Things My Toddler Taught Me About Customer Segment Mapping
At three years old my toddler is completely obsessed with Star Wars, despite his limited exposure to the actual films. He runs around...
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