"Hello, it's me. I was wondering if after all these years you'd like to meet to go over everything." I am sure you are familar with these words as this song has been played almost 640 million times on Spotify. You might also relate to these words when you are trying to engage your audience on social media - as if you are talking to people who are not there anymore. ;) This year, you might have decided that you will revamp your social media efforts. You will be more active on