Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diapers. And now that the oldest of them are heading into the work force, this incredibly inclusive, diverse, pragmatic and entrepreneurial generation of young adults are poised to reshape how brands interact with consumers. That's why we put together the Generation Z Cheat Sheet: think of it as our introduction to what you need to know. Now available as a downloadable PDF!
Download here, and enjoy!: