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The Gen Alpha Cheat Sheet

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This year, Kidscreen invited us to share insights on Generation Alpha viewers (preschoolers and early elementary kids) with producers, creators, studios and distributors attending their annual summit. If you couldn't make it to the conference, don't fret! We...

Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diapers.

Need to get up to speed on Gen Z?  Download our free guide here.

This May, the very first Generation Z kids will finish college and enter the workforce. Born in 1995 or later and clocking in at over 25% of the US population, with $44 billion in spending power and a very different outlook from their Millennial siblings, Gen Z is a sm...

"Hello, it's me. 

I was wondering if after all these years you'd like to meet to go over everything."

I am sure you are familar with these words as this song has been played almost 640 million times on Spotify. You might also relate to these words when you are trying to...

Redefining my attitude towards the new year, and the research reports on TV and entertainment reflects that 2017 will be the year of superheroes.

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