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The Gen Alpha Cheat Sheet

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We spent the weekend at New York Toy Fair, meeting with awesome toy companies and scouring the show for the latest and greatest in toy innovation. And we had a front seat to The Toy Association's unveiling of the top toy trends of 2018!

Strong heroines plus magic plus science! What else could we ask for?

Let me get my credentials out of the way: for a decade I worked in kids' tv and film for the biggest entertainment family brand the world. But I realized that the real action in entertainment, just like in any other industry, is in the start-up scene.

Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diapers.

Need to get up to speed on Gen Z?  Download our free guide here.

This May, the very first Generation Z kids will finish college and enter the workforce. Born in 1995 or later and clocking in at over 25% of the US population, with $44 billion in spending power and a very different outlook from their Millennial siblings, Gen Z is a sm...

Redefining my attitude towards the new year, and the research reports on TV and entertainment reflects that 2017 will be the year of superheroes.

So we decided to start off this blogging thing with a series we’re calling “Bright Ideas” to celebrate groundbreaking companies, brands, and projects...

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