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The Gen Alpha Cheat Sheet

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This year, Kidscreen invited us to share insights on Generation Alpha viewers (preschoolers and early elementary kids) with producers, creators, studios and distributors attending their annual summit. If you couldn't make it to the conference, don't fret! We...

Here at Doobry, we work on a lot of kids' brands, shows, and movies -- so we've been studying Generation Z since they were in diapers.

Need to get up to speed on Gen Z?  Download our free guide here.

This May, the very first Generation Z kids will finish college and enter the workforce. Born in 1995 or later and clocking in at over 25% of the US population, with $44 billion in spending power and a very different outlook from their Millennial siblings, Gen Z is a sm...

Redefining my attitude towards the new year, and the research reports on TV and entertainment reflects that 2017 will be the year of superheroes.

What would you tell your child if she asked why her friend has two moms? What would you do if your toddler boy started to dress up in princess costumes?

Dear creative community: I see you out there, making your groundbreaking, inspiring, amazing stuff. And breaking your bank accounts doing it.

Last week we had a very special meeting with Don and Mike Oriolo at Felix the Cat Productions studio. We LOVE meeting our clients in person.

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